Both times I've visited the new store, it was full of students and business people taking advantage of its location near Rundle Mall. It's more accessible than the market store and seemed to have a better selection of baked goods.
I had walked by the old Beard Papa shop many times to check the progress of the construction. I have to say this location looks fantastic. It's also very dangerous that it's in walking distance from where I work. Moderation, Nat. Moderation!
Not a huge amount of seating at this location, but there are some extra chairs and tables just outside the doors as you walk into Southern Cross.
Hopefully the King William location won't be the last to be added in Adelaide. It's really handy to have these reasonably priced buttery baked goods close by.